How Local Media Spreads Misinformation From Vaccine Skeptics – The New York Times

In an email, Dr. Mercola wrote, “Local communities must come together when the federal health companies and traditional media are under the impact of the pharmaceutical market.”Dr. Tenpenny sent out links to several reports about the human reproductive system. Dr. Northrup and Mr. Bollinger didnt respond to ask for comment.Many regional media publications and stations have actually reported responsibly and factually on the pandemic. Gannett, the publisher with 100 everyday papers and almost 1,000 weekly publications across 43 states, has actually devoted resources to fact-checking and mentor reporters that accuracy matters more than speed, said Amalie Nash, senior vice president for regional news and audience advancement at USA Today, which is owned by Gannett.The financial investment was crucial because in the pandemic, “individuals relied on us in record numbers to get details about lockdowns, mask policies and vaccines,” Ms. Nash said.Updated Aug. 2, 2021, 10:48 a.m. ETBut as the local news market has actually been hit by decreasing marketing revenues and cuts, some outlets have often unconsciously run vaccine false information due to the fact that they have fewer staff members or less oversight than in the past, said Ken Doctor, a news market analyst. Without the resources to release initial, independent journalism, they might likewise count on whatever can be easily repurposed from online material, he said.In total, regional media remains a significant force. There were 1,762 local television stations and 3,379 radio stations operating in the United States last year, according to the Radio Television Digital News Association and Syracuse University. While print publications have been decimated, there are still about 1,300 daily documents and 5,800 weekly publications, with roughly half situated in small rural neighborhoods, according to research from the University of North Carolina.Jo Lukito, an assistant journalism teacher who studies disinformation at the University of Texas at Austin, said regional media is typically a starting point that develops a “trading up the chain” result.

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